Browsing The Internets in the age of pop-up ads was massively annoying. Now that most ads get blocked and website advertisers know this, they, with the help of the websites they target, have moved their ads to the web pages, often cluttering page content and causing annoyances and distractions with their animated advertisements as they fight for your visual attention. Enter Adblock Plus.
Adblock Plus is an extension for Firefox that does essentially what pop-up blockers do—it blocks ads. But instead of blocking external page ads, Adblock Plus blocks embedded page ads.
Once activated and your country chosen, Adblock Plus claims to block 99% of ads on every website you browse. You can, however, chose to disable the blocker for a specific page or domain (other than webmaster testing purposes, not sure why you’d want to).
I installed Adblock Plus today, and I’m already amazed at the results. You know those ads on Facebook?
Adblock removes them:
The New York Times with ads:
And without ads:
Dictionary.com:
No more ads!:
Adblock Plus changes web-browsing experiences and allows actual page content to be seen and focused on. Definitely a must-have Firefox extension!
(Nod: Lifehacker)
Posted: 16 April 2009 at 11:30 ET | Permalink
Wow, this is very interesting. Improved browsing experience indeed, also has the potential to reduce advertising revenue. Can’t imagine a world wide web without ads. How will company survive?