When I do my grocery shopping, I usually walk up and down every aisle in the store 1) because walking around is enjoyable and 2) because I’m always on the lookout for new packaging design.

Well this week when I was at the store, I was walking down the personal care products aisle and had to do a double-take at the shampoo bottles.   At first, I thought the Pert shampoo was redesigned, but upon closer inspection, I discovered the bottle I was looking at was a Pert-Plus-look-alike.   The bottle was the generic Stop & Shop brand CareOne designed to look nearly identical to the national brand.

branding look-alikes

Curious, I only saw these types of look-alikes in the shampoo section. Here are the others:

branding look-alikes

branding look-alikes