Back in August, I mentioned I first saw the new Stop & Shop branding on the milk jugs and cartons.   In the post, I commented, “I hope this cohesion [of the new branding] is extended to their line of shredded cheese because it’s a mess.”   The cheese aisle in August:

stop and shop shredded cheese

Well finally this week, I noticed the new branding started creeping into the cheese packaging.

stop and shop cheese

stop and shop cheese

Great to see a more cohesive packaging in the Stop & Shop dairy aisle.   I’ll have more on Stop & Shop’s repackaging endeavor some other time.